In 1977, Venetian jewelry designer Roberto Coin founded is namesake company in the city of Vincenza, world renown for the manufacture of gold jewelry and products. The Roberto Coin brand was launched in 1995. Success was quick and extraordinary: already by 2000, only four years after the birth of the brand, Roberto Coin positioned itself seventh amongst the best known jewelry brands in the United States. Two years later, in 2002, the brand ranked third in the international panorama and first among Italian jewelers.