In 1977, Roberto Coin founded the company that would bear his name in Vicenza, the city of Gold. Initially, the company was intended for production on behalf of some of the most prestigious brands of international fine jewelry. The Roberto Coin individual brand was launched in 1996. Success was quick and extraordinary and only four years after the brand’s birth, Roberto Coin positioned itself seventh amongst the best-known jewelry brands in the United States.
Joie de Vivre’ is a passionate tribute to the joy of life; to the beauty and the elegance of femininity. This best defines the individuality of Roberto Coin’s creations; jewels born from the desire of experimenting with lights, shapes, and colors and from exploring new interpretations of the most precious element in the quest for unprecedented brilliance.
This quest is an exclusive mix of passion, creativity, and the constant practice of design and production. It requires an attentive glance, beyond the boundaries of jewelry, to the world of fashion, regarded as style and elegance, rather than any single fleeting trend.
In 1996, Roberto Coin began signing his jewels by setting a small ruby hidden on the inside of each piece, allowing the distinguished gem to kiss the skin.
Since then, this tradition has become the exclusive signature of every jewel by Roberto Coin, dedicated as a secret gift of good wishes to every woman lucky enough to wear one of his exclusive creations.